Life & Business Coaching

You already hold
every answer
you're searching for.

I'm here to help you find them — with honesty, empathy, and thirty years of living proof that real change is possible.

Work With Me My Story

"Most coaches have studied the answers. I've lived them — and spent thirty years putting them to work in my own life. That's the difference."

Amy Doherty — Life & Business Coach
Founder Amy Doherty Life & Business Coach

Honest. Intuitive.
Here because I've been there.

I didn't arrive at coaching through a textbook. I arrived through the hardest years of my life — doing the deep, painful work of understanding why I was in so much pain, and deciding that if my life was going to continue at all, something had to fundamentally change.

What followed was three decades of putting that work into practice — not just studying it, but metabolizing it. Building a life I actually wanted. Learning that emotional honesty and forward momentum aren't opposites — they're partners.

Now I help others do the same. Not by handing them answers, but by helping them hear the ones they already have. My style is genuine, direct, and deeply empathetic. I'll call you on your blind spots — gently — and I'll never pretend I have a formula for your life.

I'm currently completing my coaching certification with Martha Beck, whose core belief mirrors my own: the answers lie within you, and our job is to help you excavate them.

30+
Years of lived work
1:1
Personal sessions only
No clichés. Ever.

What thirty years of
doing the work looks like

These aren't credentials on a wall. They're the results of the same inner work Amy now helps her clients do.

🏡

Rebuilt family relationships from the ground up

Amy learned to see her parents clearly — what they could offer and what they couldn't — and found a way to genuinely enjoy them without needing them to be different.

🌿

Healed generational wounds

She rebuilt her relationship with her children in a way that broke patterns that had run through her family for generations — for herself, her parents, and her kids.

🗺️

Moved across the country without a job lined up

Amy packed up and moved across the country — not because it was safe, but because she saw the possibility in it. No job. No guarantee. Just belief in her own capacity to figure it out. She did.

💔

Left a marriage to choose her own life

Recognizing the limitations of her first marriage, Amy made the hard choice to leave — knowing that staying would mean living a fraction of the life she was capable of.

🎓

Reinvented her career from scratch

She went back to school for something completely different, graduated, and within a year launched her own company — built entirely around her values.

📈

Built a values-driven company to an eight-figure exit

Amy founded and led a 200-person company, building a culture that deliberately rejected toxic business norms. She called out practices she didn't believe in, grew it to a successful eight-figure exit — then walked away when it no longer felt aligned, because she knew herself well enough to know when to move on.

What working with me
actually feels like

01

You'll be heard — really heard

I listen without presuming your path looks like mine or anyone else's. My job is to understand where you're getting stuck, not to talk at you with a script.

02

Honest, not harsh

If we're working together and I don't see forward momentum, I'll tell you — gently, but clearly. You deserve honesty over comfort. That's my obligation to you.

03

Feelings first. Then forward.

You have to fully feel the hard stuff — and you also have the capacity to move forward. Both are true at once. We'll hold both.

04

No jargon. No empty words.

You won't hear "speak your truth" or "be authentic" from me. I want to define what those things actually mean in your specific life — concretely and practically.

05

Your answers, not mine

I offer perspective. I trust your instincts. What resonates, take it. What doesn't, leave it. You're the expert on your own life — I'm here to help you remember that.

06

A safe place to land

Bring all of it — vulnerable, ambitious, exhausted, hopeful. The goal is for you to feel like you came home. Real and true, without the performance.

The right fit
matters.

This is for you if…

  • You have ambition and drive but something keeps getting in the way
  • You're willing to look honestly at yourself — not just the world around you
  • You want to do hard change, not just talk about it
  • You're ready to stop feeling stuck for too long
  • You're a business owner, career changer, or someone who wants more from life
  • You want someone who'll be real with you, not just supportive

This probably isn't for you if…

  • You're looking for confirmation that nothing will ever change
  • You'd rather explain why it's everyone else's fault
  • You're not ready to sit with discomfort — even temporarily
  • You want a coach who'll hand you a formula and call it done
"When people don't understand that they hold the key to building the life they want — that's the problem I most want to solve."

— Amy Doherty

Choose your
starting point.

I work with a small number of clients at a time, 1:1 only. Choose the format that fits where you are right now.

Single Session
$650 / session
One session · No commitment · 1:1 only
  • One focused 60-minute 1:1 session
  • Great way to experience coaching with Amy
  • Tackle one specific challenge or decision
  • No long-term commitment required
Book Single Session
Intensive
$6,000 / package
Deep-dive · Full transformation · 1:1 only
  • Comprehensive coaching engagement
  • Weekly 1:1 sessions tailored to your goals
  • Direct access between sessions
  • Full honesty. Full empathy. Real results.
Book Intensive

Not sure yet? Reach out first — no pressure.

Let's start
the conversation.

Fill out the form and Amy will be in touch within 24–48 hours. No sales pitch — just an honest conversation to see if we're a good fit.

Email Amy directly:
amyjflyn@gmail.com
Sessions conducted via Zoom
from wherever you are.
Discovery calls are complimentary
and completely no-obligation.
Thank you — Amy will be in touch at amyjflyn@gmail.com within 24–48 hours.

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